Best brands are built on great stories
- a story that connects to everyone, touches their soul, and builds a loyal relationship.
- a story by which you can grab the targeted audience’s interests and their attention.
- a story by which you can stand out in today’s crowded marketplace.
Building an effective brand story is the foundation of any startup business to connect with its audience. A good brand can inspire trust between your business and customers, employees, and suppliers.
There are so many brand names that became the synonym of products like Xerox, Coke, iPod, iPad, etc.
A successful brand story can change the entire space. Let us understand through the examples of Amazon and Jio.
“Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.”
Let us look at the history of Amazon in a line
“Amazon was founded by Jeff Bezos in 1994, in the garage with initial funding of USD 250,000 to sell books online”. Is this a simple sentence or a complete story that can create history?
Similarly, Jio in a line
“Jio is the world’s largest startup, started by Reliance Industries Chairman Mr. Mukesh Ambani in the year 2016 with initial investment of INR 1,50,000 crore to make telecom services affordable”. Is it a startup after so much funding?
A Story Behind the Brand Name
Amazon is the name of the largest river in the world and Bezos wanted to make the biggest online bookstore in the world.
JIO, a mirror image of OIL – Reliance’s core business, in Hindi means “Live Happily”.
A brand name is the first step to move towards making a brand reputation. It is imaginable, you can be related to your vision and goal. its memorable and anyone can get attached like the word “Twitter”.
A Story Behind the Brand Vision
“to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” Amazon is continuing to pursue its vision through, innovating new solutions to make things easier, faster, better, and more cost-effective.
“Jio’s vision is to transform India with the power of the digital revolution – to connect everyone and everything, everywhere – always at the highest quality and the most affordable price.” Jio has managed to gain the trust of their customers and become a household name in India through its praiseworthy services supported by a combination of the right price and data usage.
In Summary, to portray your Brand Story
- Research deeply about your audience.
- Identify the Brand Name.
- Brainstorm and discover Brand story ideas.
- Craft your brand story based on the targeted audience.
- Share your brand story.
- Connect with your audience emotionally and personally.
- Evaluate and maintain consistency.
Amazon has become the world’s most valuable technology brand, with a brand value surpassing USD 415 billion.
Jio’s current brand value is USD 65 billion and has been featured in global 100 disruptive power brands.
Finally, if people are telling your story for you, then you know your brand story is effective, meaningful, and powerful.